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What is Supreme?

Nate Sage, Staff Writer

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Supreme. A seven letter word you have probably heard all around the school. Supreme seems to be a brand known and owned by everyone and their mothers. But how did this little New York brand get so popular?

 

Let’s throw it back to 1994, when the brand first started. James Jebbia created Supreme as a local skate brand, and pushed his products hard. He collaborated with Shawn Stüssy until Shawn retired, and James was on his own. James soon created a store on Lafayette Street. He brought in good skateboards, turned the music up, and played wild videos. Skaters loved the aesthetic of the Supreme store and soon enough, it became a popular spot. The brand turned Lafayette street into a local skate hangout. Supreme was still a local brand at this point, and was pretty exclusive to skaters of New York.

But how did this brand go from a little shop on Lafayette Street to a worldwide enterprise? Well, it wasn’t an overnight thing. Supreme gained momentum by creating a “punk” scene for skaters. Skaters loved the change in speed and were all over the new brand. Soon, rappers like Tyler the Creator and Earl Sweatshirt starting wearing the brand. This created a shift in the brand’s popularity because the brand was cast to new audiences. Tyler was wearing Supreme hoodies at his concerts and helping the brand gain popularity unintentionally. Then Travis Scott came along and started to wear the brand on what seemed like a daily basis. He can be seen wearing countless Supreme items. A man of Travis’s stature and loyalty to a brand is an equation for our youth to follow suit.

 

Now where is Supreme at this very moment in time? Supreme is in its Fall/Winter lineup and most items sell out in under a minute.The brand has been valued at one billion dollars, and has yearly collaborations with Vans, The North Face, and Nike. Just this year they did a collaboration with the iconic Louis Vuitton. This was shocking to many because Supreme had gotten into legal trouble a few years back for using the Louis Vuitton pattern illegally.  The brand is still on the comeup and there’s only room for Supreme to grow so buy some while you still can. Supreme is worn all over the world, including Broomfield, so keep your eye out for any Supreme shirts or hats around the school, and good luck trying to buy Supreme next online release.

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What is Supreme?